Program Highlights

Why Become a Marketing Major at McNeese?

Our marketing bachelor’s degree is designed to combine the analytical skills of the business world with the creativity of liberal arts to teach students how to promote and sell products and services to a wide range of customers and markets. Students study market research, accounting, management and finance while also developing their interpersonal and communications skills. Students can also graduate prepared to work in local industry through the College of Business’ special certification in Liquid Natural Gas (LNG) Business.

Specially recognized faculty and curriculum

Accredited by the Association to Advance Collegiate Schools of Business (AACSB), McNeese’s College of Business has been recognized for its dedication to fostering programs with innovative coursework, high-quality instruction, and the recruitment and retention of expert faculty members.

At a Glance

Degree Type: Bachelor of Science (B.S.)

Program Length: 4 years (120 credit hours)

Availability: in person

Program overview

Explore More for Marketing Majors

With an emphasis on experiential learning through client-centered projects and research, the bachelor’s degree in marketing at McNeese offers students the experience and training needed to succeed in the workplace.

Internship Opportunities:

The marketing degree program offers a hands-on approach to learning through internship partnerships with local industries. Our marketing majors work with internal and external organizations on client-based research projects, develop market research plans, identify client needs, collect data and apply marketing methodology to real-world scenarios.

Student-Driven Learning:

From the fundamentals of consumer behavior to understanding social media, digital and international marketing, McNeese faculty members bring diverse expertise to the classroom and offer students the opportunity to participate in workshops and open forums to help tailor the curriculum to their needs.

Financial Aid and Scholarships:

With one of the most affordable tuition rates in Louisiana, McNeese’s College of Business also offers a variety of scholarships to help pay for college, including the Mendelson Family Scholarship in Marketing.

Excellence With a Personal Touch:

Offering one-on-one academic advising and small class sizes, marketing majors enjoy personalized guidance, support and mentorship from highly qualified faculty.

Take the Next Step!

Learn More

Marketing Degree Program Concentrations

General Marketing

Learn the fundamentals of marketing in a competitive economy at the local, national and international level. In this concentration, you'll gain a broad knowledge of marketing structures by functions, institutions and commodities.

General Marketing Concentration
Digital Marketing

In this concentration, you'll focus on mastering the fundamentals of the internet as a marketing delivery system, including e-commerce strategies and marketing through electronic media, social networks, blogs and other online advertising.

Digital Marketing Concentration
Careers and Opportunities

What Can You Do with a Marketing Degree?

Every business relies on marketing to tailor their branding, gauge potential markets and attract customers. Combining skills in the fields of business, communication and technology, a marketing bachelor’s degree from McNeese prepares you to serve the advertising needs of businesses in a range of different fields. Or, continue your education to expand your marketing skill set with a graduate degree.

Graduate Schools or Programs

Job Titles or Employers

  • Advertising Art Director
  • Brand Manager
  • Digital Media Director
  • Digital Marketing Analyst
  • Event Director
  • Fundraiser
  • Market Researcher
  • Mobile Marketing Manager
  • New Media Manager
  • Promotions Coordinator
  • Sales Representative
  • Social Media Coordinator
  • Search Engine Optimization (SEO) Manager
  • Web Marketing Manager
  • Meeting and Convention Planner

Marketing

Programs Related to the Bachelor’s Degree in Marketing

Not sure if the marketing bachelor’s degree program is right for you? Check out these other undergraduate degree programs at McNeese and talk about your options with a recruiter.

We can help

Program Contact

Dr. Lonnie Phelps – Department Head
337-475-5520