Why Become a Marketing Major at McNeese?

Marketing focuses on how businesses understand people and communicate the value of their products, services, and ideas. At McNeese, marketing students learn how research, creativity and strategy work together to help organizations reach the right audiences. Through coursework, internship opportunities, and connections with the regional business community, students can see how marketing strategies are used in real business settings.

Students can choose from concentrations in Digital Marketing or General Marketing. Details about each concentration are below.

Add a Minor or Certificate

College of Business students can add to their degree with a minor in Entrepreneurship, a minor in Construction Management, or the Certificate in Liquefied Natural Gas (LNG) Business. The Entrepreneurship minor focuses on how business ideas are developed, planned, and brought to life, while the Construction Management minor gives students a closer look at the business and project-based skills connected to the construction industry. The LNG Business Certificate connects business coursework to one of Southwest Louisiana’s major industries and helps students better understand the business side of the LNG field.

Explore More for Marketing Majors

At McNeese, College of Business students receive a personalized academic experience built around engaging courses, student support, and opportunities to connect what they learn to the workplace. Here are a few more reasons to make McNeese your first choice for a business degree:

Scholarships and Financial Aid

McNeese offers a variety of scholarship and financial aid opportunities to help make your degree more affordable. College of Business students may be eligible for university, donor-funded or program-specific scholarships, along with other financial aid resources available through McNeese. Explore scholarship options early so you can plan and take advantage of opportunities that support your goals.

Faculty and Staff Support

College of Business students are supported by faculty and staff who are invested in their success from their first semester through graduation. Whether students need help understanding degree requirements, choosing classes, preparing for careers or finding the right campus resource, our faculty and staff work together to provide guidance along the way. Students benefit from a college environment where support is personal, accessible, and focused on helping them move forward.

Experiential Learning

College of Business students have opportunities to connect what they learn in class with real-world business experience through internships, class projects, employer partnerships and community connections. These experiences help students build professional skills, explore career paths, and better understand how business decisions are made beyond the classroom. Experiential learning gives students a stronger foundation as they prepare for internships, full-time employment, and future leadership opportunities.

Excellence With a Personal Touch:

At McNeese, College of Business students are more than just a number. With small class sizes, accessible faculty and staff, and student support services located in the Center for Learning and Student Success (CL&SS), students can find guidance throughout their time at McNeese. From tutoring and writing support to career development, study abroad, and student success resources, CL&SS helps students stay on track, prepare for what comes next and feel supported from freshman year through graduation.

Marketing Program Concentrations

General Marketing

The General Marketing concentration gives students a broad understanding of how businesses connect with customers and communicate the value of their products, services, and ideas. Students study marketing strategy, consumer behavior, research, sales, and other areas that shape how organizations reach their audiences.

General Marketing Curriculum

Digital Marketing

The Digital Marketing concentration focuses on how businesses use digital tools and online platforms to reach customers. Students study topics such as social media, e-commerce, online advertising, and digital strategy while learning how marketing works in a changing digital environment.

Digital Marketing Curriculum

What Can You Do with a Major in Marketing?

Marketing students study how businesses understand customers, communicate value, and promote products, services, and ideas. Graduates may pursue opportunities in advertising, sales, digital marketing, market research, brand management, event marketing, or communications-related roles. Students may also continue their education through graduate study in marketing, business, communication, research, or related fields.

Possible Graduate Programs

Master of Business Administration
Master of Science in Marketing
Master of Science in Integrated Marketing Communications
Master of Science in Marketing Research

Potential Career Paths

Marketing Coordinator
Brand Manager
Advertising and Promotions Manager
Marketing Analyst
Market Research Analyst
Sales Manager
Event Marketing Coordinator
Digital Marketing Manager
Social Media Manager
Media Director

Programs Related to Marketing

Not sure if the marketing program is right for you? Explore other undergraduate degree programs in the College of Business and talk about your options with a recruiter.

At a Glance