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Program Highlights

Marketing Bachelor's Degree Highlights

The marketing bachelor’s degree program at McNeese is designed to combine the analytical skills of the business world with the creativity of liberal arts tracts to teach students how to promote and sell products and services to a wide range of customers and markets. Students study market research, accounting, management, and finance, while also developing interpersonal and communications skills needed to translate their personal creativity into effective branding.

Specially recognized faculty and curriculum

Accredited by the Association to Advance Collegiate Schools of Business (AACSB), McNeese’s College of Business has been recognized for its dedication to fostering programs with innovative coursework, high-quality instruction, and the recruitment and retention of expert faculty members.

At a Glance

Degree Type: Bachelor of Science (B.S.)

Program Length: 4 years (120 credit hours)

Availability: In person, Hybrid

Program overview

Explore More for Marketing Majors

With an emphasis on hands-on learning through client-centered projects and research, the bachelor’s degree in marketing at McNeese offers students the experience and training needed to succeed in the workplace.

Internships and work study

The marketing bachelor’s degree program offers a hands-on approach to learning through partnerships with local industries with McNeese’s robust internship program. In addition, as part of their degree tract, marketing majors work with internal and external organizations on client-based research projects, developing market research plans, identifying client needs, collecting data and applying marketing methodology to real-world scenarios.

Student-driven learning

From the fundamentals of consumer behavior to knowledge of social media, digital, and international marketing, McNeese faculty members bring diverse knowledge and expertise to the classroom, and offer students the opportunity to participate in workshops and open forums to help tailor the curriculum to their needs.

Financial aid and scholarships

Alongside of the one of the most affordable tuition rates in Louisiana, McNeese’s College of Business offers a variety of program scholarships to help pay for college, including the Mendelson Family Scholarship in Marketing. Learn more from the Office of Financial Aid.

Excellence with a personal touch

Offering one-on-one academic advising and small class sizes, marketing majors enjoy personalized guidance, support and mentorship from highly-qualified faculty members.

Careers and Opportunities

What Can You Do with a Marketing Degree?

Every business relies on marketing to tailor their branding, gauge potential markets, and attract customers. Combining skills in the fields of business, communication, and technology, a marketing bachelor’s degree from McNeese prepares you to serve the advertising needs of businesses in a range of different fields. Or, continue your education to expand your marketing skillset with a graduate degree.

Graduate Schools or Programs

  • Master of Science in Marketing
  • Master of Business Administration
  • Master of Science in Integrated Marketing Communications
  • Master of Science in Marketing Research

Job Titles or Employers

  • Account Executive
  • Advertising Art Director
  • Brand Manager
  • Digital Media Director
  • Digital Marketing Analyst
  • eCommerce Manager
  • Event Director
  • Fundraiser
  • Market Researcher
  • Media Planner
  • Mobile Marketing Manager
  • New Media Manager
  • Production Manager
  • Promotions Coordinator
  • Public Relations Specialist
  • Sales Representative
  • Social Media Coordinator
  • SEO Manager
  • Web Marketing Manager

Marketing

Programs Related to the Bachelor’s in Marketing

Not sure if the marketing bachelor’s program is right for you? Check out these other undergraduate degree programs at McNeese and talk about your options with a recruiter.

We can help

Program Contact

Dr. Lonnie Phelps – Department Head
337-475-5520