Why Become a Marketing Major at McNeese?
Our marketing bachelor’s degree is designed to combine the analytical skills of the business world with the creativity of liberal arts to teach students how to promote and sell products and services to a wide range of customers and markets. Students study market research, accounting, management and finance while also developing their interpersonal and communications skills. Students can also graduate prepared to work in local industry through the College of Business’ special certification in Liquid Natural Gas (LNG) Business.
Specially recognized faculty and curriculum
Accredited by the Association to Advance Collegiate Schools of Business (AACSB), McNeese’s College of Business has been recognized for its dedication to fostering programs with innovative coursework, high-quality instruction, and the recruitment and retention of expert faculty members.
At a Glance
Degree Type: Bachelor of Science (B.S.)
Program Length: 4 years (120 credit hours)
Availability: in person
Marketing Degree Program Concentrations
Learn the fundamentals of marketing in a competitive economy at the local, national and international level. In this concentration, you'll gain a broad knowledge of marketing structures by functions, institutions and commodities.General Marketing Concentration
In this concentration, you'll focus on mastering the fundamentals of the internet as a marketing delivery system, including e-commerce strategies and marketing through electronic media, social networks, blogs and other online advertising.Digital Marketing Concentration
What Can You Do with a Marketing Degree?
Every business relies on marketing to tailor their branding, gauge potential markets and attract customers. Combining skills in the fields of business, communication and technology, a marketing bachelor’s degree from McNeese prepares you to serve the advertising needs of businesses in a range of different fields. Or, continue your education to expand your marketing skill set with a graduate degree.
Graduate Schools or Programs
- Master of Science in Marketing
- Master of Business Administration
- Master of Science in Integrated Marketing Communications
- Master of Science in Marketing Research
Job Titles or Employers
- Advertising Art Director
- Brand Manager
- Digital Media Director
- Digital Marketing Analyst
- Event Director
- Market Researcher
- Mobile Marketing Manager
- New Media Manager
- Promotions Coordinator
- Sales Representative
- Social Media Coordinator
- Search Engine Optimization (SEO) Manager
- Web Marketing Manager
- Meeting and Convention Planner