Marketing Bachelor's Degree Highlights
The marketing bachelor’s degree program at McNeese is designed to combine the analytical skills of the business world with the creativity of liberal arts tracts to teach students how to promote and sell products and services to a wide range of customers and markets. Students study market research, accounting, management, and finance, while also developing interpersonal and communications skills needed to translate their personal creativity into effective branding.
Specially recognized faculty and curriculum
Accredited by the Association to Advance Collegiate Schools of Business (AACSB), McNeese’s College of Business has been recognized for its dedication to fostering programs with innovative coursework, high-quality instruction, and the recruitment and retention of expert faculty members.
At a Glance
Degree Type: Bachelor of Science (B.S.)
Program Length: 4 years (120 credit hours)
Availability: In person, Hybrid
What Can You Do with a Marketing Degree?
Every business relies on marketing to tailor their branding, gauge potential markets, and attract customers. Combining skills in the fields of business, communication, and technology, a marketing bachelor’s degree from McNeese prepares you to serve the advertising needs of businesses in a range of different fields. Or, continue your education to expand your marketing skillset with a graduate degree.
Graduate Schools or Programs
- Master of Science in Marketing
- Master of Science in Integrated Marketing Communications
- Master of Science in Marketing Research
Job Titles or Employers
- Account Executive
- Advertising Art Director
- Brand Manager
- Digital Media Director
- Digital Marketing Analyst
- eCommerce Manager
- Event Director
- Market Researcher
- Media Planner
- Mobile Marketing Manager
- New Media Manager
- Production Manager
- Promotions Coordinator
- Public Relations Specialist
- Sales Representative
- Social Media Coordinator
- SEO Manager
- Web Marketing Manager
Programs Related to the Bachelor’s in Marketing
Not sure if the marketing bachelor’s program is right for you? Check out these other undergraduate degree programs at McNeese and talk about your options with a recruiter.
Dr. Lonnie Phelps – Department Head