Mass Communication Bachelor’s Degree Program Highlights
The way that people produce and consume information has undergone a dramatic transformation in the 21st century with the emergence of social media and other digital channels. With a curriculum that encompasses video production, web page design, media law, diversity in media, media writing and media research, McNeese’s bachelor’s degree in mass communication teaches students how to create engaging, relevant messages and stories that resonate with diverse audiences across the globe. Mass communication majors graduate with the knowledge and experience to combine creative and critical thinking to succeed in the rapidly evolving media landscape, including traditional mediums like print and broadcast media as well as online new media platforms.
Compliment another degree program with a mass communication minor
Communication is a skill that is highly sought-after by employers and is applicable to any career track, including those in business, law and STEM fields. Pursue a minor in mass communication or communication studies and learn the theories and applications of a variety of skills — including written, verbal and non-verbal communication — and graduate with a competitive advantage on the job market.
At a Glance
Degree Type: Bachelor of Science (B.S.)
Program Length: 4 years (120 credit hours)
Availability: in person
Mass Communication Bachelor's Degree Concentrations
Learn the best practices of responsible journalism, from gathering facts and writing engaging content to creating web content and distributing news through traditional and digital channels.Journalism Curriculum
Discover how to develop policies and programs to build positive relationships with diverse groups through media relations, crisis communication and social media management.Public Relations Curriculum
Explore how to use different media platforms to develop and distribute the most effective messages to the right audiences at the right times.Integrated Digital Media Curriculum
What Can You Do with a Mass Communication Degree?
A mass communication degree opens the door to a range of career opportunities in television, radio, print and digital platforms. Or students can continue their education with a graduate degree to reach professional career goals or specialize their skill set.
Graduate Schools or Programs
- Master of Arts in Communication
- Master of Arts in Strategic Communication
- Master of Arts in Journalism
- Master of Arts in Strategic Public Relations
Job Titles or Employers
- Broadcast Technician
- Camera Operator
- Circulation Manager
- Copy Editor
- Customer Service Representative
- Editorial Assistant
- Events Planner
- Graphic Artist
- Media Researcher
- News Anchor
- Newspaper Editor
- Press Secretary
- Public Information Officer
- Public Relations Specialist
- Video Specialist
- Web Designer
McNeese’s Speech and Debate team competes on the national circuit and provides students the opportunity to practice public speaking, debate and persuasive communication techniques. The McNeese chapter of Lambda Pi Eta, the National Communication Honors Society, is open to outstanding communication majors and minors and encourages excellence in communication studies amongst its members.
The Contraband is McNeese’s online publication for campus news and events, opinions and student interest stories. Mass Communication majors at McNeese can gain professional experience at every level by working with Contraband staff, from joining the editorial board to designing web layout to publishing human interest or news-related articles.
Two professional organizations maintain connections to McNeese’s mass communications program. The Public Relations Student Society of America connects participating students with highly-qualified public relations professionals for the purposes of career development, while The Society for Professional Journalists works with McNeese students to encourage the free practice of journalism and high ethical standards.
Programs Related to the Bachelor’s in Mass Communications
Dr. Tracy Standley – Department Head