Mass Communications Bachelor’s Degree

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Program Highlights

Mass Communications Bachelor’s Degree Program Highlights

The way that people produce and consume information has undergone a dramatic transformation in the 21st century with the emergence of social media and other digital channels. With a curriculum that encompasses video production, web page design, media law, diversity in media, media writing and media research, McNeese’s bachelor’s degree in mass communication teaches students how to create engaging, relevant messages and stories that resonate with diverse audiences across the globe. Mass communication majors graduate with the knowledge and experience to combine creative and critical thinking to succeed in the rapidly-evolving media landscape, including traditional mediums like print and broadcast media as well as online new media platforms.

Compliment another degree program with a mass communication minor

Communication is a skill that is high sought-after by employers and is applicable to any career track, including those in business, law, and STEM fields. Pursue a minor in mass communication or communication studies and learn both the theories and applications of a variety of communication skills, including written, verbal, and non-verbal, and graduate with a competitive advantage on the job market.

At a Glance

Degree Type: Bachelor of Arts (B.A.)

Program Length: 4 years (120 credit hours)

Availability: In person

Program overview

Explore More for Mass Communication Majors

Here are just a few of the many benefits you’ll gain while earning a bachelor’s degree in marketing from McNeese.

Expert faculty

The core faculty of McNeese’s Department of Mass Communication are experienced professionals in their chosen fields, specializing in public relations, speech and debate, interpersonal and persuasive communication, and digital, broadcast, and print production. With small classes and one-on-one advising, students receive personalized career and academic guidance from professors and instructors who know first-hand how to succeed in a variety of media fields.

Professional networking opportunities

Every year, mass communications students visit the Society of Professional Journalists regional conference and the Public Relations Student Society of America national conference to learn about the latest media tools and techniques and network with professionals who are invested in student success. The Department of Mass Communication also cultivates relationships with professionals in public relations, journalism, and political organizations in the community who hold speaking engagements for mass communications majors on campus.

Service-based classes

Service-based classes give mass communications majors the opportunity to connect with internal university clients or local external clients and work with them on a professional basis on a media projects. Students have an unmatched opportunity to gain experience identifying and meeting client needs and goals, analyzing client’s customer bases, working within a budget, creating media materials, and more.

Hands-on Experience

Every mass communication major is required to participate in an internship before graduation. Critical to student success, internships provide hands-on experience for students to partner with local organizations and businesses and work in a professional environment in the field of their choosing.

Learn More

Mass Communication Bachelor's Degree Concentrations

New Media

With a concentration in new media, students learn the fundamentals of web design and how to effectively use social media as a storytelling medium.

New Media curriculum

Journalism

The journalism concentration prepares students for both print and broadcast news writing and reporting, as well as the technical side of news reporting, including newspaper layout and broadcast production.

Journalism curriculum

Public Relations

Students interested in learning how to use mass communication to effectively promote corporations and non-profit industries should pursue the concentration in public relations.

Public Relations curriculum

Sales Communication

The concentration in sales communication focuses on corporate internal communications, and explores how to keep employees informed, motivated, and engaged with higher management.

Sales Communication curriculum

Careers and Opportunities

What Can You Do with a Mass Communication Degree?

A mass communications degree opens the door to a range of career opportunities in television, radio, print and digital platforms. Or, students can continue their education with a graduate degree to reach professional career goals or to gain a specialized skillset.

Graduate Schools or Programs

Master of Art in Communication
Master of Art in Strategic Communication
Master of Art in Journalism
Master of Art in Strategic Public Relations

Job Titles or Employers

Broadcast Technician
Camera Operator
Circulation Manager
Copy Editor
Correspondent
Critic
Customer Service Representative
Director
Editorial Assistant
Events Planner
Graphic Artist
Lobbyist
Media Researcher
News Anchor
Newspaper Editor
Photojournalist
Press Secretary
Public Information Officer
Public Relations Specialist
Reporter
Salesperson
Sportscaster
Video Specialist
Web Designer
Writer

Student Activities

McNeese’s Speech and Debate team competes on the national circuit and provides students a broad-based education in the practice of public speaking, debate, and persuasive communication techniques. Lambda Pi Eta, the National Communication Honors Society, is open to outstanding communication majors and minors, and encourages excellence in communication studies amongst its members.

The Contraband

The Contraband is McNeese’s online and print publication for campus news and events, opinions, and student interest stories. Mass Communication majors at McNeese can gain professional experience at every level by working with Contraband staff, from joining the editorial board to designing web layout to publishing human interest or news-related articles.

Professional Organizations

Two professional organizations maintain connections to McNeese’s mass communications program. The Public Relations Student Society of America connects participating students with highly-qualified public relations professionals for the purposes of career development, while The Society for Professional Journalists works with McNeese students to encourage the free practice of journalism and high ethical standards.

Mass Communication

Programs Related to the Bachelor’s in Mass Communications

Not sure if the mass communication bachelor’s program is right for you? Check out these other undergraduate degree programs at McNeese and talk about your options with a recruiter.

Bachelor of Art in English - Writing

Bachelor of Art in Political Science - Political Communications

Bachelor of Science in Marketing

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