Mass Communications Bachelor’s Degree Program Highlights
The way that people produce and consume information has undergone a dramatic transformation in the 21st century with the emergence of social media and other digital channels. With a curriculum that encompasses video production, web page design, media law, diversity in media, media writing and media research, McNeese’s bachelor’s degree in mass communication teaches students how to create engaging, relevant messages and stories that resonate with diverse audiences across the globe. Mass communication majors graduate with the knowledge and experience to combine creative and critical thinking to succeed in the rapidly-evolving media landscape, including traditional mediums like print and broadcast media as well as online new media platforms.
Compliment another degree program with a mass communication minor
Communication is a skill that is high sought-after by employers and is applicable to any career track, including those in business, law, and STEM fields. Pursue a minor in mass communication or communication studies and learn both the theories and applications of a variety of communication skills, including written, verbal, and non-verbal, and graduate with a competitive advantage on the job market.
At a Glance
Degree Type: Bachelor of Arts (B.A.)
Program Length: 4 years (120 credit hours)
Availability: In person
Mass Communication Bachelor's Degree Concentrations
With a concentration in new media, students learn the fundamentals of web design and how to effectively use social media as a storytelling medium.New Media curriculum
The journalism concentration prepares students for both print and broadcast news writing and reporting, as well as the technical side of news reporting, including newspaper layout and broadcast production.Journalism curriculum
Students interested in learning how to use mass communication to effectively promote corporations and non-profit industries should pursue the concentration in public relations.Public Relations curriculum
The concentration in sales communication focuses on corporate internal communications, and explores how to keep employees informed, motivated, and engaged with higher management.Sales Communication curriculum
What Can You Do with a Mass Communication Degree?
A mass communications degree opens the door to a range of career opportunities in television, radio, print and digital platforms. Or, students can continue their education with a graduate degree to reach professional career goals or to gain a specialized skillset.
Graduate Schools or Programs
- Master of Art in Communication
- Master of Art in Strategic Communication
- Master of Art in Journalism
- Master of Art in Strategic Public Relations
Job Titles or Employers
- Broadcast Technician
- Camera Operator
- Circulation Manager
- Copy Editor
- Customer Service Representative
- Editorial Assistant
- Events Planner
- Graphic Artist
- Media Researcher
- News Anchor
- Newspaper Editor
- Press Secretary
- Public Information Officer
- Public Relations Specialist
- Video Specialist
- Web Designer
McNeese’s Speech and Debate team competes on the national circuit and provides students a broad-based education in the practice of public speaking, debate, and persuasive communication techniques. Lambda Pi Eta, the National Communication Honors Society, is open to outstanding communication majors and minors, and encourages excellence in communication studies amongst its members.
The Contraband is McNeese’s online and print publication for campus news and events, opinions, and student interest stories. Mass Communication majors at McNeese can gain professional experience at every level by working with Contraband staff, from joining the editorial board to designing web layout to publishing human interest or news-related articles.
Two professional organizations maintain connections to McNeese’s mass communications program. The Public Relations Student Society of America connects participating students with highly-qualified public relations professionals for the purposes of career development, while The Society for Professional Journalists works with McNeese students to encourage the free practice of journalism and high ethical standards.
Programs Related to the Bachelor’s in Mass Communications
Not sure if the mass communication bachelor’s program is right for you? Check out these other undergraduate degree programs at McNeese and talk about your options with a recruiter.
Dr. Tracy Standley – Department Head