Bachelor of Science in Business Administration (B.S.B.A.)


With an emphasis on hands-on learning through client-focused research projects, the bachelor's degree in marketing at McNeese prepares students for careers as future marketing and advertising executives.

Program Highlights

Why Become a Marketing Major at McNeese?

In this modern marketing era, the role of marketing has changed dramatically, so businesses need marketing professionals who can adapt themselves and measure the blueprint for success.

In the McNeese College of Business, our Bachelor of Science degree in marketing is designed to combine the analytical skills of the business world with the creativity of liberal arts to teach students how to promote and sell products and services to a wide range of customers and markets. Students study consumer behavior, retail marketing, digital marketing, Liquefied Natural Gas marketing, market research, professional selling and international marketing alongside honing their interpersonal and communication skills. Students can also graduate prepared to work in local industry through the College of Business’ special Certificate in Liquefied Natural Gas (LNG) Business.

Specially recognized programs

Our highly experienced and caring faculty members are eager to help students succeed and build a career path. Accredited by the Association to Advance Collegiate Schools of Business (AACSB), McNeese’s College of Business has been recognized for its dedication to fostering programs with innovative coursework and high-quality instruction, accomplished through the recruitment and retention of expert faculty members.

At a Glance

Degree Type: Bachelor of Science in Business Administration (B.S.B.A.)

Program Length: 4 years (120 credit hours)

Availability: in person

Program overview

Explore More for Marketing Majors

With an emphasis on experiential learning through client-centered projects and research, the bachelor’s degree in marketing at McNeese offers students the experience and training needed to succeed in the workplace.

Internship Opportunities:

The marketing degree program offers a hands-on approach to learning through internship partnerships with local industries. Our marketing majors work with internal and external organizations on client-based research projects, develop market research plans, identify client needs, collect data and apply marketing methodology to real-world scenarios.

Student-Driven Learning:

From the fundamentals of consumer behavior to understanding social media, digital and international marketing, McNeese faculty members bring diverse expertise to the classroom and offer students the opportunity to participate in workshops and open forums to help tailor the curriculum to their needs.

Financial Aid and Scholarships:

With one of the most affordable tuition rates in Louisiana, McNeese’s College of Business also offers a variety of scholarships to help pay for college, including the Mendelson Family Scholarship in Marketing.

Excellence With a Personal Touch:

Offering one-on-one academic advising and small class sizes, marketing majors enjoy personalized guidance, support and mentorship from highly qualified faculty.

Take the Next Step!

Learn More

Marketing Degree Program Concentrations

General Marketing

Learn the fundamentals of marketing in a competitive economy at the local, national and international level. In this concentration, you'll gain a broad knowledge of marketing structures by functions, institutions and commodities.

General Marketing Concentration
Digital Marketing

In this concentration, you'll focus on mastering the fundamentals of the internet as a marketing delivery system, including e-commerce strategies and marketing through electronic media, social networks, blogs and other online advertising.

Digital Marketing Concentration
Careers and Opportunities

What Can You Do with a Marketing Degree?

Every business relies on marketing to tailor their branding, gauge potential markets and attract customers. Combining skills in the fields of business, communication and technology, a marketing bachelor’s degree from McNeese prepares you to serve the advertising needs of businesses in a range of different fields. Or, continue your education to expand your marketing skill set with a graduate degree.

Graduate Schools or Programs

Job Titles or Employers

  • Brand Manager
  • Advertising and Promotions Manager
  • Marketing Analyst
  • Sales Manager
  • Event Marketing Coordinator
  • Digital Marketing Manager
  • Media Director
  • Market Researcher

We can help

Program Contact

Jiun-Shiu “Jim” Chen, Ph.D. – Department Head