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Marketing & Licensing

We Change Lives

Licensing

Licenses must be obtained for the use of any McNeese trademark, image, or photograph used on any product sold to the general public or to campus departments and organizations. In addition, promotional licenses must be obtained by companies or organizations wanting to associate or co-brand with the University through any use of its trademarks.

Trademark Licensing Request

McNeese has contracted with CLC to protect, manage and grow the McNeese brand. Vendors seeking to produce McNeese branded items for retail sales or direct sales to the university will need to obtain one of the following licenses with CLC. The application packet and more information can be found on CLC’s website.

The following licenses are available through CLC.

  • Internal Campus Supplier – The Internal Campus Supplier (ICS) Agreement allows a company to produce merchandise bearing McNeese trademarks for university departments and official university groups for internal use only. (i.e. T-shirts for groups and organizations, identity materials like letterhead and business cards, campus signage, etc.) This license is royalty-exempt.
  • Standard License – The Standard License is intended for companies that are capable of extensive production and retail distribution of their product(s) and/or are introducing a unique and commercially viable product to the collegiate market. This license is royalty-bearing.

Find a licensed vendor for specific products:
If you’re searching for a vendor that is licensed to produce a specific product using the McNeese name or logos, you can use the Licensee Search on the CLC website. If you can’t find the product you’re looking for, please feel free to contact us at marketing@mcneese.edu.

Crafter’s License Program

Administered directly through the Office of University Marketing & Licensing

A crafter is defined as an individual producing handcrafted items in the home with collegiate marks, and selling/distributing to individual consumers via events or direct sales. This might include events organized by church, school, county, state, craft, holiday, Junior League, street festivals, gift marts, or flea markets. In addition, no more than 500 units may be sold per year and less than $2,500 total sales per year of products bearing any McNeese logo or trademark. Sales will be permitted on a wholesale basis or to a third party retailer, but must be pre-approved by the University.

  • $100 annual administrative fee
  • Sample/design required
  • Royalties waived

Crafter’s License Request
Submit this form to apply for a license to make and sell handmade items bearing McNeese logos and other brand identity elements.

GeauxBlue Fridays

Southwest Louisiana is Cowboy Country and we bleed blue and gold! To show our support for our home team, we wear blue on Fridays – not just during football season, but EVERY Friday! We invite all area businesses to participate in GeauxBlue Fridays by encouraging their employees to wear blue and tag us in a photo that they share in social media. Businesses that do this get a huge shout out to all of our followers each week as we re-share the posts!

If your business is interested in participating and you’d like to co-brand your shirts or other apparel, simply reach out to us at marketing@mcneese.edu or 337-562-4138 and we’ll help you get this done.

Internal University Project Requests

Project Request (for internal campus offices only)
Please allow 4 weeks for a standard project request. Very involved projects like videos and photo shoots may require a longer production window.

For more information, please contact the Office of Marketing and Licensing at marketing@mcneese.edu