The Licensing & Trademarks Program is administered under the Office of Marketing and Licensing and exists to protect and promote the indicia (marks, names, logos) of McNeese State University. As defined by the US Patents & Trademarks Office, "a trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others." A trademark need not be registered in order to have protected rights to it, simply by using or displaying a mark acquires automatic trademark rights to the owner.
Through this program, all uses of MSU’s name, department names, nicknames, logos and visual marks (including the Cowboys' and Cowgirls' family of marks) must be approved by the MSU Office of Marketing and Licensing.
Through a partnership with the Collegiate Licensing Company, the Director of Marketing and Licensing monitors commercial and internal use of MSU indicia, and is responsible for managing licensees producing products bearing MSU's indicia. The trademarks of the University may not be used on publications, brochures, advertising or miscellaneous print material without permission from the Director of Marketing and Licensing. The Office of Marketing and Licensing is responsible for the interpretation and control of MSU¹s name and identifying logos. No other office, individual, organization or agency on or off campus is legally authorized to perform trademark licensing program activities.
Individuals, groups and organizations, both on and off campus, seeking to use any version of the MSU indicia must have prior approval from Marketing and Licensing and the item it must be purchased from an official CLC licensee.
Anyone or any business/organization wishing to use the University's trademarks or verbiage on any product must have a CLC license before offering the product/goods for sale. This also includes sale to University departments, campus organizations and student recognized organizations. Premiums, promotions and advertising are included as well.
University policy does not allow its marks to be used for commercial or promotional advertising purposes without prior approval; this approval is granted based upon each situation. The University's name and/or marks may also not be used in any way that could state or imply an endorsement. The marks/names/logos may not be used as part of a business name or within the interior design of a business and its building and/or location without prior approval. Approval is not always granted for any of the above uses.
The Licensing and Trademark program exists to protect the name and marks of the University and to represent the University through the signing of licensing agreements authorizing the use of the marks on high quality and tasteful merchandise. It is also the responsibility of the Office of Marketing and Licensing to ensure that the University receives the appropriate commercial value for the use of its trademarks.