The purpose of the Office of Public Information and Communications (OPIC) is to provide leadership for a systematic communication program designed to support the mission and enhance the image of McNeese State University, the McNeese Foundation, and the MSU Alumni Association.
The OPIC will facilitate effective external and internal communication; foster good public relations; report the achievements of the institution and its students, faculty, and staff; and provide information about University programs and activities.
Public Information and Communications will develop and maintain positive media relations and serve as the official liaison between the University and local, regional, state, and national print and broadcast media and manage public relations, news media, and information services.
The office serves as a resource and clearinghouse for all printed and electronic publications, including the MSU Web pages and video productions to insure accuracy and consistency.
Public Information and Communications is responsible for managing the University's licensing and trademark branding program.
Public Information and Communications collaborate with, and provide assistance to, the Marketing Coordinator and Multi-Media Producer to ensure implementation of the University Marketing Plan.
The office provides administrative, technical, and clerical support to the student newspaper and yearbook. (Revised 5/06)