The Louisiana Small Business Development Center at McNeese State University and the Arts and Humanities Council of Southwest Louisiana will present a training seminar for cultural entrepreneurs from 9:45 a.m.-2:45 p.m. Saturday, July 19, at the Central School Arts and Humanities Center, 809 Kirby St.

The event was designed in response to feedback from the Business of Art seminar in May. The Business of Art seminar was a pioneering statewide effort launched in Lake Charles to support, encourage and expand the efforts of existing and potential business owners who seek to promote Louisiana’s cultural assets. Anyone who is interested in launching or expanding a cultural business – one that is centered on food, music, art and other aspects of the state’s “cultural economy” – is encouraged to attend.

“Artists deserve to make a profit from their work,” said Donna Little, director of the LSBDC at McNeese. “Our goal is to help them succeed financially as well as creatively. By learning more about business, artists can improve their financial situation.”

Attendees will learn how to craft their artist’s statement and identify potential markets. Topics will include professional presentations, identifying and targeting potential customers, pricing and marketing. A roundtable network will meet at 2:30 p.m.

The Lt. Governor’s Office of Culture, Recreation and Tourism and the Louisiana Cultural Economy Foundation have joined the local effort.

“The Business of Art Summit served as an impetus for launching a robust cultural economy effort in the Lake Area and throughout the region and state. Those who attended wanted more, and this follow-up workshop is exactly what they asked to be provided,” Irene Vandever, executive director of the Arts and Humanities Council, said. “This installment will assist attendees in creating their business persona, identifying their potential market and providing basic tips to encourage sound business practices to grow healthy cultural economy practices.”

Registration is first-come, first-served. Cost is $10 for prepaid applications and $20 on the day of the event. Space is limited.

For more information or to register, call 337-475-5529.