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A team of McNeese State University business students scored in the top 10 of an international business strategy simulation competition sponsored by McGraw-Hill/Irwin Inc.
Brandon Guidroz of Bridge City, Texas, Aaron Venable of Lake Charles and Phillip Guillory of Eunice earned the 10th best Return on Equity in comparison with other student teams from around the globe. Instructor for the MGMT 481, Business Policy, course was Dr. Ray Comish, professor of management.
“The Business Strategy Game is an online exercise where class members are divided into teams and assigned the task of running an athletic footwear company in head-to-head competition against companies managed by other students at other universities around the world,” said Comish. “Company operations paralleled those of actual athletic footwear companies.” He said student co-managers made decisions relating to plant operations, distribution and warehouse operations, work force compensation, online sales at the company’s Web site, sales and marketing, and finance.
“The challenge was to craft and execute a competitive strategy that resulted in a respected brand image, kept your company in contention for global market leadership and produced good financial performance as measured by earnings per share, return on investment, stock price appreciation and credit rating,” he explained.
“McNeese students placing in an upper tier of this type of competition is additional proof of the quality of our academic programs,” said Dr. Mitchell Adrian, dean of the college of business. “The successes of our students and our graduates repeatedly prove that McNeese business graduates can compete with graduates from any university.”
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